Full-Service Growth Partner for High-Ticket Coaches
We build the sales and marketing engines
behind 7- & 8-figure businesses.
You focus on the vision, while we handle the execution.
One Connected Operating System
Victory isn't a stack of disconnected services. Every stage feeds the next, from the first ad impression to the closed deal and beyond.
Creative
Scroll-stopping ads and offers engineered to capture attention and pre-sell your product before the click.
Get StartedWhat We Build
- Direct-response ad creative and hooks
- Offer positioning and messaging
- Creative testing frameworks
Why Businesses Choose Victory
You focus on the vision while we handle the execution.
Proven Systems
Every strategy we deploy has been tested across 50+ industries. We don’t experiment with your revenue. We implement what already works.
Dedicated Team
You get a full team of strategists, media buyers, funnel builders, and closers instead of a single overextended account manager.
Data-Driven Decisions
Weekly performance reports, call audits, and conversion analysis. Every dollar spent is tracked, measured, and optimized.
Full-Stack Execution
From first click to closed deal, we own the entire pipeline. Strategy, media, funnels, CRM, and sales team are all under one roof.
Meet the Leadership Team
The operators, strategists, and builders behind Victory Sales Agency.

Devin Alexander
Co-Founder & CEO
Architects the entire revenue system: team structure, comp plans, scripts, and the accountability frameworks that turn sales floors into predictable growth engines.
Devin has personally generated over $150M in sales and built the revenue infrastructure behind some of the fastest scaling offers in the coaching, education, and events space. He's achieved multiple seven figure exits, taken companies from first dollar to multi-million dollar campaigns, and trained and deployed over 250 closers across high ticket sales teams. Beyond closing, Devin designs the whole revenue system: the team structure, the comp plans, the scripts, the pipeline management, and the accountability frameworks that turn sales floors into predictable growth engines. At Victory, Devin oversees client strategy, partnership development, and the sales operations methodology that the entire enterprise is built on.

Ray Gillespie
Co-Founder & COO
Runs day-to-day operations across every engagement, building the systems, automations, and AI-powered workflows that hold the entire machine together.
Ray has overseen operations that have generated over $120M in revenue and managed more than $50M in capital raises across investment syndicates and high growth ventures. His background spans unicorn stage software companies, large scale investor relations, and multi-department operational leadership, which gives him a rare ability to see how every piece of a business connects to revenue. At Victory, Ray runs day to day operations across every client engagement. He builds the systems, automations, and workflows that hold the entire machine together, leveraging AI across strategy, copywriting, systems architecture, and client deliverables to move at a speed that seems like magic.

Marius Bulai
CMO & Head of Paid Media
Engineers profitable scale across platforms, creative, and audience systems with precision earned from analyzing hundreds of millions in ad performance.
Before joining Victory, Marius served as Head of Analytics at Hyros, where he had direct oversight of some of the largest advertising accounts in the world. His role put him inside the data of eight and nine figure ad spends daily, giving him a level of pattern recognition that most media buyers never develop. That expertise made him a natural fit for BAD Marketing, where he helped scale paid acquisition across a diverse portfolio of high revenue clients. Now at Victory, Marius runs all paid media strategy and execution, engineering profitable scale across platforms, creative, and audience systems with the precision that comes from personally analyzing hundreds of millions in ad performance.

Oussama El Alami
CTO & Lead Developer
Leads all technical architecture, building complex CRM, automation, and API systems that stay seamless on the surface with AI-powered capabilities.
Oussama has built the funnels, automations, and technical systems behind over $75M in revenue. He started in graphic design at a young age, which gave him something most developers never have: an artistic eye and an obsession with detail. With over 10,000 automations created across enterprise CRMs, payment processing systems, multi-step revenue workflows, and full scale API architectures, Oussama is the person you call when the system needs to be complex under the hood but seamless on the surface. At Victory, he leads all technical architecture and development, building in n8n, Claude Code, GoHighLevel, and custom environments with AI powered capabilities most agencies can't even scope.
Paid Media That Actually Converts
With $200M+ in ad spend managed, we know exactly what works and what's burning your budget.
From creative strategy to platform execution, our media team focuses on the metrics that matter: cost per acquisition, return on ad spend, and revenue per lead. Not vanity metrics.
Performance-Driven Approach
Sales Team Sourcing & High-Ticket Closers
At Victory, we specialize in placing high-caliber setters and closers into offers that convert. Our network includes vetted sales professionals with track records of closing high-ticket deals across coaching, consulting, SaaS, and service-based businesses.
Why Our Talent Pipeline Is Different
Join Our Sales Team
We’re actively recruiting elite high-ticket setters and closers to place into exclusive, high-converting offers with top-tier earning potential.
Apply as a CloserFrequently Asked Questions
Where is your revenue leaking?
Pick the areas you suspect are costing you, tell us what's happening, and we'll pinpoint exactly where deals are slipping through.
Explore the Playbook
50 guides from the Victory team, organized by the part of the business you're working on.
Browse All Insights- Event Marketing for Coaches and Experts: Fill the Room, Raise Show Rates and Monetize Free EventsFree events earn money in four steps: seats, registrations, show rate, sales. The show-rate system we run, and the 2026 data behind each lever.
- Free vs Paid Event Tickets: Why We Sell Both, and How to Split the BudgetFree tickets fill the room. Paid tickets show up. What 2026 attendance data says, and the break-even VIP model we use to get both.
- How Far Out Should You Promote an Event? The Short-Runway Promo Calendar and Reminder ScheduleRun paid ads close to the date, start warm email and SMS earlier, and stack reminders on the day itself. The promo calendar and cadence we run.
Ready to Scale Your Revenue?
Book your free strategy call today and discover how we can build the sales infrastructure that transforms your business.
No contracts required • Free initial consultation • Results in 30 days or less