Webinar Funnels

Tools

How to build webinars that sell: live, automated and hybrid formats, show-rate math, the pitch, and the follow-up that closes the buyers who didn't buy live.

A funnel read from the bottom up: a few buyers, more attendees, many registrations, and the ad budget at the top

Webinars

Webinar Funnel Calculator: How Much to Spend on Your First Webinar

Work backward from buyers to attendees, registrations and ad spend, with sourced defaults and the cheap baseline test we run before any webinar launch.

Ray Gillespie

October 6, 20268 min read