Conversion rate optimization for coaching, course and event funnels: benchmarks, diagnostics, page teardowns and tests worth running.
Most low-traffic A/B tests can't reach an answer. The order we test small funnels in: tracking first, then offer, audience and message, then page details.
Ray Gillespie
9 min read
Below about $1K, send buyers to checkout. Above it, book a call. When an application earns its friction, and the split test that settles it per visitor.
Devin Alexander
10 min read
A large event sent cold Meta traffic straight to ticket checkout. Why we moved it to a curiosity-led opt-in first, and rewrote the page to sell the why.
Ray Gillespie
9 min read
Work out each funnel stage rate, revenue per lead and revenue per visitor, then find the one stage whose fix adds the most revenue at your current spend.
Ray Gillespie
9 min read
Fix the stage that leaks most before you add ad spend. Stage benchmarks for coaching, course and event funnels, a tracking gate, and a test order.
Ray Gillespie
19 min read
A funnel-first way to read Microsoft Clarity: start at the biggest drop, split by traffic source, watch four signals, and fix in order of cost.
Ray Gillespie
8 min read
Unbounce's 6.6% is a median, not an average. 2026 landing page benchmarks by industry, traffic source and offer, plus the ranges we see on our funnels.
Ray Gillespie
8 min read
The page people see right after they register is your first show-rate lever. The nine components we put on it, and what each one does for attendance.
Ray Gillespie
9 min read
Friction is a dial, not a defect. Where a price, a card or a qualifying question raises buyer quality enough to beat the volume you lose.
Ray Gillespie
10 min read
Traffic but no conversions means a leak. Check ad, page, offer, inbox, show rate and sales follow-up in order, each against a number, before adding spend.
Ray Gillespie
10 min read
