Funnel CRO

Funnel design

Conversion rate optimization for coaching, course and event funnels: benchmarks, diagnostics, page teardowns and tests worth running.

CRO

Checkout, Application or Booked Call? Matching the Funnel to the Price Point

Below about $1K, send buyers to checkout. Above it, book a call. When an application earns its friction, and the split test that settles it per visitor.

Devin Alexander

October 6, 202610 min read

A control dial between a wide funnel of many faint dots and a narrow funnel of fewer gold dots, showing friction trading volume for quality

CRO

Where Should the Friction Go? Card Up Front vs Free Trial vs a Small Paywall

Friction is a dial, not a defect. Where a price, a card or a qualifying question raises buyer quality enough to beat the volume you lose.

Ray Gillespie

October 6, 202610 min read