Building and running a high-ticket sales floor: setters and closers, comp plans, speed to lead, show rates and call audits.
A service business got 1,000+ qualified leads and closed 16. Why leads pile up uncalled, what intake audits show, and the fix we run before scaling ads.
Devin Alexander
9 min read
When a coaching or event business should hire closers, how to pay them on cash kept, and the speed, show-rate and calendar rules we run.
Devin Alexander
17 min read
Two rules decide when to hire your first closer: a price-point rule and a calendar rule. Who to hire, and how to hand off without losing your close rate.
Devin Alexander
9 min read
Five ways to pay closers and setters, run through one funnel to show what each rewards, plus clawbacks, payment plans, chargebacks and the legal floor.
Devin Alexander
10 min read
Reminders aren't enough. Open the calendar about three days out, default to phone and send a pre-call sequence that handles objections first.
Devin Alexander
8 min read
Work out how many closers your lead flow needs, why every calendar caps at 80% full, and the ad spend at which your current team's intake breaks.
Devin Alexander
8 min read
Setters pay off only when lead volume outruns your closers. Our volume test, where handoffs leak, and why full-cycle closers fill their own no-shows.
Devin Alexander
8 min read
How to have AI score every recorded sales call, send a weekly rep scorecard and build an objection bank, plus the consent and data rules to settle first.
Devin Alexander
9 min read
Closers who started strong and then slumped usually have one of four problems. How to diagnose which with Hormozi's Performance Diamond and call audits.
Devin Alexander
9 min read
We traced the 21x, 391% and 'Harvard study' speed-to-lead stats to their sources. What each one measured, what's untraceable, and our calling rule.
Devin Alexander
7 min read
