Funnels, events, offers, paid ads, email and SMS, sales teams, AI and the tech stack. Every number is sourced, and every article tells you what we actually do.
Featured guide · AI in Marketing
Most teams use AI; few have scaled it. The SOPs, approval points, tool lanes, costs and data rules we use to run funnels with Claude and agents.
Ray Gillespie
20 min read
A service business got 1,000+ qualified leads and closed 16. Why leads pile up uncalled, what intake audits show, and the fix we run before scaling ads.
Devin Alexander
9 min read
Most low-traffic A/B tests can't reach an answer. The order we test small funnels in: tracking first, then offer, audience and message, then page details.
Ray Gillespie
9 min read
Why A2P 10DLC campaigns get rejected, the coherence test we run before submitting, what it costs, and the caps that bite after approval.
Oussama El Alami
10 min read
Four hook formats matched to awareness level, one script filmed with five to ten hooks, and a read-out rule that picks the winner on qualified pipeline.
Marius Bulai
10 min read
An operator's evaluation of Manus, Hermes Agent and Claude agents: where each earns its keep, where it fails, and the human checkpoints every run needs.
Ray Gillespie
10 min read
Ten rules for agencies putting transcripts, CRM exports and ad data into AI tools: business tiers, per-client context, redaction, connectors, consent.
Ray Gillespie
9 min read
Every figure with its publisher, sample and fieldwork dates, split into self-reported, measured and forecast. Use is near-universal. Scaled impact isn't.
Ray Gillespie
9 min read
How to issue Apple and Google Wallet event tickets, update them after issue, track who saved them and chase the registrants who never did.
Oussama El Alami
10 min read
Ten checks to run before you text an old or imported list: line type, reassigned numbers, consent, caps, drip speed, send windows and the real cost.
Oussama El Alami
10 min read
When a coaching or event business should hire closers, how to pay them on cash kept, and the speed, show-rate and calendar rules we run.
Devin Alexander
17 min read
Below about $1K, send buyers to checkout. Above it, book a call. When an application earns its friction, and the split test that settles it per visitor.
Devin Alexander
10 min read
One context per client, calls turned into phased plans, Claude Code brains wired to Fathom and ClickUp, and the edits we make to Claude's copy.
Ray Gillespie
9 min read
Claude wins long-context work and client documents. GPT-6 Astra gives the better first website draft. Five agency tasks, with inputs you can rerun.
Ray Gillespie
10 min read
How we run agency delivery in ClickUp: a Ready for Review gate, contractor scope checks, Looms for offshore teammates and call notes that become tasks.
Ray Gillespie
8 min read
Course completion and membership churn statistics traced to their studies, with samples and dates, and why paying changes how people finish.
Ray Gillespie
9 min read
Gmail, Yahoo and Microsoft sender rules, A2P 10DLC and the TCPA as one attendance system, with a dated table of what is actually in force in October 2026.
Ray Gillespie
19 min read
Two rules decide when to hire your first closer: a price-point rule and a calendar rule. Who to hire, and how to hand off without losing your close rate.
Devin Alexander
9 min read
Work backwards from the seats: show rate gives you registrations, cost per registration gives you the budget. The seat-first calculator we use.
Ray Gillespie
8 min read
A large event sent cold Meta traffic straight to ticket checkout. Why we moved it to a curiosity-led opt-in first, and rewrote the page to sell the why.
Ray Gillespie
9 min read
Free events earn money in four steps: seats, registrations, show rate, sales. The show-rate system we run, and the 2026 data behind each lever.
Ray Gillespie
19 min read
Attendance and no-show benchmarks for free, paid and virtual events, with each sample and denominator, plus the popular numbers that trace to nothing.
Ray Gillespie
9 min read
2026 Facebook lead costs for education offers, with method notes, Meta's price trend, and the funnel costs no table publishes: registration, show, call.
Marius Bulai
8 min read
Meta finds more of whatever you call a conversion. How to send back only qualified leads, seed lookalikes with buyers, and diagnose a CPL spike in order.
Marius Bulai
10 min read
Keep webinar registration free and sell a small paid upgrade right after sign-up. Where the paywall goes, how much ad spend it recovers, how to build it.
Ray Gillespie
7 min read
The full chain we use to rebuild landing pages: Figma comps into v0, GitHub, Vercel, then back into GoHighLevel. Plus the tracking catch most guides skip.
Ray Gillespie
8 min read
Work out each funnel stage rate, revenue per lead and revenue per visitor, then find the one stage whose fix adds the most revenue at your current spend.
Ray Gillespie
9 min read
Fix the stage that leaks most before you add ad spend. Stage benchmarks for coaching, course and event funnels, a tracking gate, and a test order.
Ray Gillespie
19 min read
One checklist for all three inboxes: SPF, DKIM, DMARC, spam rate, one-click unsubscribe and the CAN-SPAM footer, with enforcement dates side by side.
Ray Gillespie
10 min read
What GoHighLevel should own in a coaching, course or event business, where the all-in-one breaks, and what it costs once you add email, texting and AI.
Ray Gillespie
16 min read
A GoHighLevel review from an agency that builds on it daily: where it beats separate tools, where it falls short, and who should skip it. No referral link.
Oussama El Alami
8 min read
The seven things we install in every coaching and event sub-account: booked-to-cash stages, fields, rep alerts, trigger links, reminders and city branches.
Oussama El Alami
9 min read
HighLevel's customer, workflow, contact and message figures checked against each other, plus the agency counts that circulate without a dated source.
Ray Gillespie
9 min read
A migration test, not a feature grid: when moving a coaching business to GoHighLevel pays off, what the importers miss, and when to keep your course host.
Oussama El Alami
9 min read
GHL owns the contact record. n8n owns the bridges between systems. The layer rule we build on, plus the retries, dedupe and alerts tutorials skip.
Oussama El Alami
9 min read
Build a Grand Slam Offer from your sales calls: mine objections, cut effort with done-with-you help, pick a guarantee you can afford, test the offer.
Devin Alexander
8 min read
How we pair Claude and Higgsfield for ad variations: the workflow, real credit cost per clip, the Meta and FTC policy check, and where human footage wins.
Ray Gillespie
10 min read
Price the high ticket from the top down: a whale tier sold only on calls, rungs far enough apart to be different decisions, and a start-high rule.
Devin Alexander
8 min read
Run paid ads close to the date, start warm email and SMS earlier, and stack reminders on the day itself. The promo calendar and cadence we run.
Ray Gillespie
9 min read
Build a GoHighLevel webinar funnel step by step: four pages, a paid step after sign-up, pipeline stages, reminders that deliver and tracking that dedupes.
Oussama El Alami
10 min read
Build two spaces: a free community that costs none of your time and a paid room where results happen. Challenges, ascension paths and what to measure.
Ray Gillespie
10 min read
Five ways to pay closers and setters, run through one funnel to show what each rewards, plus clawbacks, payment plans, chargebacks and the legal floor.
Devin Alexander
10 min read
The buyer sets the ceiling. Consumers impulse-buy under $50 to $100; business owners judge an entry offer on ROI. The pricing rules and fee math we use.
Devin Alexander
9 min read
Applications cut the volume you paid for. Soft fit questions, CRM routing, a behaviour-based Meta signal and an honest waitlist work better.
Devin Alexander
9 min read
Reminders aren't enough. Open the calendar about three days out, default to phone and send a pre-call sequence that handles objections first.
Devin Alexander
8 min read
GPT-6 Astra drafts the site; the method around it does the rest. Our six steps from Claude intake to Astra directions, v0 refinement and a mobile QA pass.
Ray Gillespie
9 min read
An operator's Hyros review: when it's worth it, how it compares with Meta CAPI and GoHighLevel, the failure points we fix, and what it costs in 2026.
Marius Bulai
10 min read
Run it live first, then automate only the version that already won, and automate honestly. What the data shows, when hybrid wins and the FTC risks.
Ray Gillespie
9 min read
What happens after a $27 sale: a consumption gate before the booking link, soft qualifiers, progress-based upsells, downsells and the GoHighLevel build.
Ray Gillespie
9 min read
LTV:CAC tells you whether a customer is worth buying. 30-day cash tells you how fast you can scale. How to measure both, with worked numbers.
Ray Gillespie
11 min read
Work backward from what a client is worth: allowable CPA, show rate, front-end recovery, a pessimistic case and a test length tied to Meta's learning.
Marius Bulai
9 min read
How we run Meta ads for a multi-city event tour: one campaign per city, free and VIP side by side, registrations sized from the room, two shifts per venue.
Marius Bulai
8 min read
Run the Pixel and Conversions API together, dedupe them properly, then send GoHighLevel pipeline stages back to Meta so it optimizes for buyers.
Oussama El Alami
9 min read
Clarity shows where visitors struggle, not which ad sold. How to get Clarity data into Claude, rank fixes by drop-off and friction, and review them.
Ray Gillespie
9 min read
How to build a value ladder where every rung pays: a self-liquidating front end, bumps and upsells, high ticket and a whale tier, with the math per rung.
Devin Alexander
20 min read
How we built an offer ladder for a speaker and author: each rung's job, the build order, where events and community fit, and the tier above the top.
Devin Alexander
8 min read
A free three-day event we ran missed badly. What went wrong, how we owned it, what multi-day attendance data shows, and the format rule we use now.
Ray Gillespie
8 min read
A bump sits on the order form; an upsell comes after payment. We traced the popular take-rate stats to their origins, and give the placement rules we use.
Ray Gillespie
9 min read
One owner per job: the eight tools we run, what each is the system of record for, the handoffs between them and what the stack costs a 10-person agency.
Ray Gillespie
9 min read
Meta ads for coaches, course creators and event businesses: the right objective, CRM stages sent back to Meta, and spend judged on cash collected.
Marius Bulai
18 min read
Every agency fee model pays for a behavior. What retainers, % of ad spend, rev share and pay-per-result reward, and how to structure a pilot you can trust.
Devin Alexander
10 min read
Work out how many closers your lead flow needs, why every calendar caps at 80% full, and the ad spend at which your current team's intake breaks.
Devin Alexander
8 min read
Judge a low-ticket front end on back-end CPA, not front-end ROAS. The inputs, formulas and pessimistic defaults, with a worked example and guardrails.
Marius Bulai
8 min read
A self-liquidating offer turns ad spend into buyers at break-even. The net-of-fees math, the ROAS target we hold, and why SLOs break when you scale spend.
Ray Gillespie
10 min read
One offer, paid in the room by text link or QR, a fast upsell, VIP seats full of buyers and a next-day kickoff. How we sell from stage, within the rules.
Devin Alexander
9 min read
A funnel-first way to read Microsoft Clarity: start at the biggest drop, split by traffic source, watch four signals, and fix in order of cost.
Ray Gillespie
8 min read
A non-vendor comparison of Skool, Circle and GoHighLevel Communities on login, discovery, payments and CRM data, with dated fees and a worked example.
Oussama El Alami
10 min read
Only primary-sourced numbers on landlines, reassigned numbers, error codes and SMS delivery, plus the benchmarks nobody has actually measured.
Oussama El Alami
9 min read
A2P registration lets you send, consent lets you market, verification proves the number works. What each layer requires and the evidence to keep.
Ray Gillespie
9 min read
The send-as inventory method: map every tool that mails as your brand to SPF and DKIM, then take DMARC to enforcement the 2026 way, without pct.
Oussama El Alami
10 min read
A dated status matrix for texting brands: one-to-one consent vacated, 10-day opt-outs in force, the FCC's September 2026 order and state quiet hours.
Ray Gillespie
10 min read
Stuck between $1M and $10M? Find your stage, run the six-constraint test, read unit economics by offer and channel, and fix one constraint at a time.
Ray Gillespie
18 min read
Buyer's remorse grows in the gap between paying and getting a result. How a live-event company closed it with a buyers-only kickoff the next day.
Devin Alexander
9 min read
Customers barely reward beating a promise and punish breaking one. How to promise accurately, keep it, and price every extra with Hormozi's trim and stack.
Ray Gillespie
8 min read
Setters pay off only when lead volume outruns your closers. Our volume test, where handoffs leak, and why full-cycle closers fill their own no-shows.
Devin Alexander
8 min read
GoHighLevel's plan is $97 to $497 a month. What email, texting, carrier fees, A2P and AI add on top, with a dated monthly total at three volumes.
Oussama El Alami
9 min read
One replay email to everyone wastes the best days of the funnel. The six follow-up segments we run, in priority order, and who gets a call instead.
Ray Gillespie
10 min read
How to build a webinar funnel that sells: pick the destination, the format, the pages, the ad window and the follow-up, with benchmarks you can trust.
Ray Gillespie
17 min read
How to have AI score every recorded sales call, send a weekly rep scorecard and build an objection bank, plus the consent and data rules to settle first.
Devin Alexander
9 min read
Worked value ladder examples for coaches, authors and event businesses: each rung's job and price, the price-gap rule, and a grid to measure ascension.
Devin Alexander
10 min read
Webinar conversion rate means three different numbers. Every public benchmark on one denominator, why none covers buyers, and what good looks like.
Ray Gillespie
9 min read
Work backward from buyers to attendees, registrations and ad spend, with sourced defaults and the cheap baseline test we run before any webinar launch.
Ray Gillespie
8 min read
Don't end a webinar with one buy button. Give three doors (pay now, financing, more info with a closer) and control the room so nothing competes.
Devin Alexander
10 min read
A summit buys one concentrated pitch after a big spend. A webinar every week or two buys dozens of pitch reps a year. When to run each, and in what order.
Ray Gillespie
8 min read
Unbounce's 6.6% is a median, not an average. 2026 landing page benchmarks by industry, traffic source and offer, plus the ranges we see on our funnels.
Ray Gillespie
8 min read
The page people see right after they register is your first show-rate lever. The nine components we put on it, and what each one does for attendance.
Ray Gillespie
9 min read
Friction is a dial, not a defect. Where a price, a card or a qualifying question raises buyer quality enough to beat the volume you lose.
Ray Gillespie
10 min read
Selfie-style video for cold traffic, full-room testimonials as proof, speaker lineups for retargeting. What Meta's tests show and how we read the results.
Marius Bulai
10 min read
Give every AI tool one job and score each lane on time saved, effort cut and who owns the judgment. Our lane map, with prices and a rule for cancelling.
Ray Gillespie
8 min read
Count heads, not dollars, to find your scaling stage. Then run six yes/no checks to name the one constraint to fix first, and what to read next for each.
Ray Gillespie
9 min read
Most no-shows trace to one failure point between sign-up and doors open. A symptom-by-symptom audit, and what controlled tests say about reminders.
Ray Gillespie
10 min read
Seven-figure businesses stall when the systems behind the ads break. What fails at $1M, $3M and $10M, and the one-week stress test to run first.
Ray Gillespie
9 min read
The four causes we find behind most spam-folder problems, the recovery order that fixes them, and why plainer emails help while your domain heals.
Ray Gillespie
8 min read
Traffic but no conversions means a leak. Check ad, page, offer, inbox, show rate and sales follow-up in order, each against a number, before adding spend.
Ray Gillespie
10 min read
A coach swapped monthly single-date webinars for a weekly multi-part series and lost the room. Why it happens, why B2B data looks different, what to run.
Ray Gillespie
8 min read
Platform ROAS is a different ledger, not your bank. How to reconcile Meta, CRM and cash weekly, and the non-blended scorecard we run on webinar funnels.
Marius Bulai
10 min read
Closers who started strong and then slumped usually have one of four problems. How to diagnose which with Hormozi's Performance Diamond and call audits.
Devin Alexander
9 min read
Free tickets fill the room. Paid tickets show up. What 2026 attendance data says, and the break-even VIP model we use to get both.
Devin Alexander
8 min read
A post-mortem: one first text with a raw link got filtered and locked every SMS workflow on the account. The four-part fix and the rules we run now.
Oussama El Alami
7 min read
We traced the 21x, 391% and 'Harvard study' speed-to-lead stats to their sources. What each one measured, what's untraceable, and our calling rule.
Devin Alexander
7 min read
