Filling rooms and getting people to show: free vs paid tickets, reminder schedules, Wallet passes, event formats and selling from stage.
How to issue Apple and Google Wallet event tickets, update them after issue, track who saved them and chase the registrants who never did.
Oussama El Alami
10 min read
Work backwards from the seats: show rate gives you registrations, cost per registration gives you the budget. The seat-first calculator we use.
Ray Gillespie
8 min read
Free events earn money in four steps: seats, registrations, show rate, sales. The show-rate system we run, and the 2026 data behind each lever.
Ray Gillespie
19 min read
Attendance and no-show benchmarks for free, paid and virtual events, with each sample and denominator, plus the popular numbers that trace to nothing.
Ray Gillespie
9 min read
Run paid ads close to the date, start warm email and SMS earlier, and stack reminders on the day itself. The promo calendar and cadence we run.
Ray Gillespie
9 min read
Applications cut the volume you paid for. Soft fit questions, CRM routing, a behaviour-based Meta signal and an honest waitlist work better.
Devin Alexander
9 min read
A free three-day event we ran missed badly. What went wrong, how we owned it, what multi-day attendance data shows, and the format rule we use now.
Ray Gillespie
8 min read
One offer, paid in the room by text link or QR, a fast upsell, VIP seats full of buyers and a next-day kickoff. How we sell from stage, within the rules.
Devin Alexander
9 min read
Most no-shows trace to one failure point between sign-up and doors open. A symptom-by-symptom audit, and what controlled tests say about reminders.
Ray Gillespie
10 min read
Free tickets fill the room. Paid tickets show up. What 2026 attendance data says, and the break-even VIP model we use to get both.
Devin Alexander
8 min read
