Events & Show Rates

Benchmarks

Filling rooms and getting people to show: free vs paid tickets, reminder schedules, Wallet passes, event formats and selling from stage.

A range chart with four rows of attendance bars on a zero-to-one-hundred axis, one row in gold and the last row a dashed outline with no data

Events

Event Statistics 2026: Attendance, No-Show and Show-Up Rates for Free, Paid and Virtual Events

Attendance and no-show benchmarks for free, paid and virtual events, with each sample and denominator, plus the popular numbers that trace to nothing.

Ray Gillespie

October 6, 20269 min read