Deliverability and compliance in plain English: sender rules, SPF/DKIM/DMARC, A2P 10DLC, carrier filtering, TCPA and phone verification.
Why A2P 10DLC campaigns get rejected, the coherence test we run before submitting, what it costs, and the caps that bite after approval.
Oussama El Alami
10 min read
Ten checks to run before you text an old or imported list: line type, reassigned numbers, consent, caps, drip speed, send windows and the real cost.
Oussama El Alami
10 min read
Gmail, Yahoo and Microsoft sender rules, A2P 10DLC and the TCPA as one attendance system, with a dated table of what is actually in force in October 2026.
Ray Gillespie
19 min read
One checklist for all three inboxes: SPF, DKIM, DMARC, spam rate, one-click unsubscribe and the CAN-SPAM footer, with enforcement dates side by side.
Ray Gillespie
10 min read
Only primary-sourced numbers on landlines, reassigned numbers, error codes and SMS delivery, plus the benchmarks nobody has actually measured.
Oussama El Alami
9 min read
A2P registration lets you send, consent lets you market, verification proves the number works. What each layer requires and the evidence to keep.
Ray Gillespie
9 min read
The send-as inventory method: map every tool that mails as your brand to SPF and DKIM, then take DMARC to enforcement the 2026 way, without pct.
Oussama El Alami
10 min read
A dated status matrix for texting brands: one-to-one consent vacated, 10-day opt-outs in force, the FCC's September 2026 order and state quiet hours.
Ray Gillespie
10 min read
The four causes we find behind most spam-folder problems, the recovery order that fixes them, and why plainer emails help while your domain heals.
Ray Gillespie
8 min read
A post-mortem: one first text with a raw link got filtered and locked every SMS workflow on the account. The four-part fix and the rules we run now.
Oussama El Alami
7 min read
