Deliverability and compliance in plain English: sender rules, SPF/DKIM/DMARC, A2P 10DLC, carrier filtering, TCPA and phone verification.
Why A2P 10DLC campaigns get rejected, the coherence test we run before submitting, what it costs, and the caps that bite after approval.
Oussama El Alami
10 min read
Ten checks to run before you text an old or imported list: line type, reassigned numbers, consent, caps, drip speed, send windows and the real cost.
Oussama El Alami
10 min read
Only primary-sourced numbers on landlines, reassigned numbers, error codes and SMS delivery, plus the benchmarks nobody has actually measured.
Oussama El Alami
9 min read
A post-mortem: one first text with a raw link got filtered and locked every SMS workflow on the account. The four-part fix and the rules we run now.
Oussama El Alami
7 min read
