Deliverability and compliance in plain English: sender rules, SPF/DKIM/DMARC, A2P 10DLC, carrier filtering, TCPA and phone verification.
One checklist for all three inboxes: SPF, DKIM, DMARC, spam rate, one-click unsubscribe and the CAN-SPAM footer, with enforcement dates side by side.
Ray Gillespie
10 min read
The send-as inventory method: map every tool that mails as your brand to SPF and DKIM, then take DMARC to enforcement the 2026 way, without pct.
Oussama El Alami
10 min read
The four causes we find behind most spam-folder problems, the recovery order that fixes them, and why plainer emails help while your domain heals.
Ray Gillespie
8 min read
