Funnel CRO

Diagnostics

Conversion rate optimization for coaching, course and event funnels: benchmarks, diagnostics, page teardowns and tests worth running.

A four-step funnel bar chart with one step's drop highlighted in gold, beside a page wireframe with a scroll-depth fade and a cluster of click marks

CRO

Session Recordings and Heatmaps: How to Use Microsoft Clarity to Find Funnel Leaks

A funnel-first way to read Microsoft Clarity: start at the biggest drop, split by traffic source, watch four signals, and fix in order of cost.

Ray Gillespie

October 6, 20268 min read

CRO

Why Your Landing Page Gets Traffic but No Conversions: A Funnel Diagnostic by Stage

Traffic but no conversions means a leak. Check ad, page, offer, inbox, show rate and sales follow-up in order, each against a number, before adding spend.

Ray Gillespie

October 6, 202610 min read