Funnel CRO

Benchmarks

Conversion rate optimization for coaching, course and event funnels: benchmarks, diagnostics, page teardowns and tests worth running.

A skewed spread of landing page conversion rates as thin bars, with the median marked in gold well below the dashed mean line

CRO

What Is a Good Landing Page Conversion Rate? 2026 Benchmarks by Traffic Source and Offer

Unbounce's 6.6% is a median, not an average. 2026 landing page benchmarks by industry, traffic source and offer, plus the ranges we see on our funnels.

Ray Gillespie

October 6, 20268 min read