AI in Marketing

AI Analytics

How a modern agency runs on AI: Claude workflows, analytics with Clarity, AI creative, and what autonomous agents can and can't do yet.

Three segmented columns for using AI, piloting and scaling that shrink from left to right, with the scaling column highlighted in gold

AI in Marketing Statistics 2026: Adoption, ROI and Agent Use From Primary Surveys

Every figure with its publisher, sample and fieldwork dates, split into self-reported, measured and forecast. Use is near-universal. Scaled impact isn't.

Ray Gillespie

October 6, 20269 min read

A funnel of four page steps with friction marks on each, feeding a ranked list where the top item is highlighted in gold

Microsoft Clarity + Claude: Turning Session Recordings and Heatmaps Into a Funnel Fix List

Clarity shows where visitors struggle, not which ad sold. How to get Clarity data into Claude, rank fixes by drop-off and friction, and review them.

Ray Gillespie

October 6, 20269 min read