AI in Marketing

AI Creative

How a modern agency runs on AI: Claude workflows, analytics with Clarity, AI creative, and what autonomous agents can and can't do yet.

One gold brief fans out into a grid of ad frames; three pass a dashed policy check and reach launch, one highlighted in gold

Higgsfield AI for Ad Creative: Our Claude-to-Higgsfield Workflow, Costs and Limits

How we pair Claude and Higgsfield for ad variations: the workflow, real credit cost per clip, the Meta and FTC policy check, and where human footage wins.

Ray Gillespie

October 6, 202610 min read