Funnel CRO

Case studies

Conversion rate optimization for coaching, course and event funnels: benchmarks, diagnostics, page teardowns and tests worth running.

CRO

Event Landing Page CRO: Why We Moved Cold Traffic to an Opt-In First (Case Study)

A large event sent cold Meta traffic straight to ticket checkout. Why we moved it to a curiosity-led opt-in first, and rewrote the page to sell the why.

Ray Gillespie

October 6, 20269 min read