Offers & Monetization

Pricing

Offer architecture from the front door to five figures: value ladders, self-liquidating funnels, pricing, order bumps and upsells.

A staircase of price rungs with wide gaps between steps, and a top rung drawn in gold behind a closed door instead of on the open page

Offers

High-Ticket Offer Pricing: Whale Tiers, Price Gaps and Why the Six-Figure Price Stays Off the Page

Price the high ticket from the top down: a whale tier sold only on calls, rungs far enough apart to be different decisions, and a start-high rule.

Devin Alexander

October 6, 20268 min read

A price scale from $7 to $1,000 with a short consumer band that ends near $100 and a longer business-owner band that reaches $1,000

Offers

How to Price a Low-Ticket Offer: Under $50, Under $100 or Under $1,000?

The buyer sets the ceiling. Consumers impulse-buy under $50 to $100; business owners judge an entry offer on ROI. The pricing rules and fee math we use.

Devin Alexander

October 6, 20269 min read