Offers & Monetization

Value ladders

Offer architecture from the front door to five figures: value ladders, self-liquidating funnels, pricing, order bumps and upsells.

A six-rung ladder rising from a wide base of free community circles to a single gold rung at the top, with an extra rung sketched above it

Offers

Offer Ladder Case Study: Building an Entry-to-Six-Figure Ladder for a Speaker and Author

How we built an offer ladder for a speaker and author: each rung's job, the build order, where events and community fit, and the tier above the top.

Devin Alexander

October 6, 20268 min read

Offers

Value Ladder Examples: What to Sell First, Second and Last in a Coaching Business

Worked value ladder examples for coaches, authors and event businesses: each rung's job and price, the price-gap rule, and a grid to measure ascension.

Devin Alexander

October 6, 202610 min read