Paid Acquisition

Budgeting

Meta and paid social for experts and event businesses: creative and hooks, budgets, tracking and attribution, and when to scale spend.

A calculation running right to left, from one gold client block back through held calls, booked calls and leads to a daily budget bar, with a dashed pessimistic line beneath

Paid Ads

Meta Ads Budget Calculator: How Much Should a Coach Spend on Facebook Ads?

Work backward from what a client is worth: allowable CPA, show rate, front-end recovery, a pessimistic case and a test length tied to Meta's learning.

Marius Bulai

October 6, 20269 min read