Paid Acquisition

Measurement

Meta and paid social for experts and event businesses: creative and hooks, budgets, tracking and attribution, and when to scale spend.

Three ledger columns of different heights labelled Meta, CRM and cash, with a reconciliation line drawn across them and the cash column picked out in gold

Paid Ads

Why Your ROAS Is Lying: The KPIs That Matter for Event and Webinar Funnels

Platform ROAS is a different ledger, not your bank. How to reconcile Meta, CRM and cash weekly, and the non-blended scorecard we run on webinar funnels.

Marius Bulai

October 6, 202610 min read