Webinar Funnels

Benchmarks

How to build webinars that sell: live, automated and hybrid formats, show-rate math, the pitch, and the follow-up that closes the buyers who didn't buy live.

A grid of one hundred squares for registrants: about a third filled in for attendees, and two in gold for buyers

Webinars

Webinar Conversion Rate Benchmarks: Show-Up, Offer and Close Rates (and Which Denominators Matter)

Webinar conversion rate means three different numbers. Every public benchmark on one denominator, why none covers buyers, and what good looks like.

Ray Gillespie

October 6, 20269 min read