Webinar Funnels

Webinar formats

How to build webinars that sell: live, automated and hybrid formats, show-rate math, the pitch, and the follow-up that closes the buyers who didn't buy live.

Webinars

Live vs Evergreen vs Hybrid Webinars: Which Converts Better for Your Offer?

Run it live first, then automate only the version that already won, and automate honestly. What the data shows, when hybrid wins and the FTC risks.

Ray Gillespie

October 6, 20269 min read

Four series sessions shrinking from left to right, with the small last session marked as the pitch, beside one tall single-date session that carries the pitch

Webinars

Why Your Multi-Part Webinar Series Is Killing Show Rate (Post-Mortem)

A coach swapped monthly single-date webinars for a weekly multi-part series and lost the room. Why it happens, why B2B data looks different, what to run.

Ray Gillespie

October 6, 20268 min read