Webinar Funnels

Webinar strategy

How to build webinars that sell: live, automated and hybrid formats, show-rate math, the pitch, and the follow-up that closes the buyers who didn't buy live.

A funnel of narrowing bars from registrations to attendees to the offer, splitting into three paths: a booked call, a checkout and a live event, with the call path in gold

Webinars

The Webinar Funnel Playbook: Live, Automated and Hybrid Webinars That Sell (2026)

How to build a webinar funnel that sells: pick the destination, the format, the pages, the ad window and the follow-up, with benchmarks you can trust.

Ray Gillespie

October 6, 202617 min read

A year-long timeline with twenty-six small, evenly spaced webinar pitches above a single large summit pitch late in the year

Webinars

Webinars vs Virtual Summits: Why We Run Masterclasses Before One Big Event

A summit buys one concentrated pitch after a big spend. A webinar every week or two buys dozens of pitch reps a year. When to run each, and in what order.

Ray Gillespie

October 6, 20268 min read