Offers & Monetization

Low-ticket and SLO

Offer architecture from the front door to five figures: value ladders, self-liquidating funnels, pricing, order bumps and upsells.

A row of training videos with fewer viewers at each step, and a gold booking door placed right after the first video

Offers

Low-Ticket Funnels: How to Turn $27 Buyers Into High-Ticket Clients

What happens after a $27 sale: a consumption gate before the booking link, soft qualifiers, progress-based upsells, downsells and the GoHighLevel build.

Ray Gillespie

October 6, 20269 min read

A loop where ad spend flows into a low-priced offer and gold front-end revenue flows back into the ads, with a branch leading on to a larger back-end offer

Offers

Self-Liquidating Offers: How to Build a Funnel That Pays for Its Own Ads

A self-liquidating offer turns ad spend into buyers at break-even. The net-of-fees math, the ROAS target we hold, and why SLOs break when you scale spend.

Ray Gillespie

October 6, 202610 min read