Paid Acquisition

Creative and hooks

Meta and paid social for experts and event businesses: creative and hooks, budgets, tracking and attribution, and when to scale spend.

One long script bar with five different short opening segments stacked at its start, one of them highlighted in gold

Paid Ads

Ad Hooks for Coaching and Event Offers: The 4 Hook Formats We Test First

Four hook formats matched to awareness level, one script filmed with five to ten hooks, and a read-out rule that picks the winner on qualified pipeline.

Marius Bulai

October 6, 202610 min read

Three vertical ad frames side by side: a phone-shot selfie video highlighted in gold, a frame of a full room of seats, and a grid of speaker headshots

Paid Ads

Which Ad Creative Sells Event Tickets? Speaker Lineups vs Story Ads vs Selfie-Style Video

Selfie-style video for cold traffic, full-room testimonials as proof, speaker lineups for retargeting. What Meta's tests show and how we read the results.

Marius Bulai

October 6, 202610 min read