Marius runs all paid media strategy and execution at Victory. Before Victory he was Head of Analytics at Hyros, inside the data of some of the largest ad accounts in the world.
Writes about paid media, creative and attribution
Four hook formats matched to awareness level, one script filmed with five to ten hooks, and a read-out rule that picks the winner on qualified pipeline.
Marius Bulai
10 min read
2026 Facebook lead costs for education offers, with method notes, Meta's price trend, and the funnel costs no table publishes: registration, show, call.
Marius Bulai
8 min read
Meta finds more of whatever you call a conversion. How to send back only qualified leads, seed lookalikes with buyers, and diagnose a CPL spike in order.
Marius Bulai
10 min read
An operator's Hyros review: when it's worth it, how it compares with Meta CAPI and GoHighLevel, the failure points we fix, and what it costs in 2026.
Marius Bulai
10 min read
Work backward from what a client is worth: allowable CPA, show rate, front-end recovery, a pessimistic case and a test length tied to Meta's learning.
Marius Bulai
9 min read
How we run Meta ads for a multi-city event tour: one campaign per city, free and VIP side by side, registrations sized from the room, two shifts per venue.
Marius Bulai
8 min read
Meta ads for coaches, course creators and event businesses: the right objective, CRM stages sent back to Meta, and spend judged on cash collected.
Marius Bulai
18 min read
Judge a low-ticket front end on back-end CPA, not front-end ROAS. The inputs, formulas and pessimistic defaults, with a worked example and guardrails.
Marius Bulai
8 min read
Selfie-style video for cold traffic, full-room testimonials as proof, speaker lineups for retargeting. What Meta's tests show and how we read the results.
Marius Bulai
10 min read
Platform ROAS is a different ledger, not your bank. How to reconcile Meta, CRM and cash weekly, and the non-blended scorecard we run on webinar funnels.
Marius Bulai
10 min read
