Devin architects Victory's revenue systems: team structure, comp plans, scripts and the accountability frameworks that make sales floors predictable. He has generated more than $150M in sales and trained more than 250 closers.
Writes about sales, events and offers
A service business got 1,000+ qualified leads and closed 16. Why leads pile up uncalled, what intake audits show, and the fix we run before scaling ads.
Devin Alexander
9 min read
When a coaching or event business should hire closers, how to pay them on cash kept, and the speed, show-rate and calendar rules we run.
Devin Alexander
17 min read
Below about $1K, send buyers to checkout. Above it, book a call. When an application earns its friction, and the split test that settles it per visitor.
Devin Alexander
10 min read
Two rules decide when to hire your first closer: a price-point rule and a calendar rule. Who to hire, and how to hand off without losing your close rate.
Devin Alexander
9 min read
Build a Grand Slam Offer from your sales calls: mine objections, cut effort with done-with-you help, pick a guarantee you can afford, test the offer.
Devin Alexander
8 min read
Price the high ticket from the top down: a whale tier sold only on calls, rungs far enough apart to be different decisions, and a start-high rule.
Devin Alexander
8 min read
Five ways to pay closers and setters, run through one funnel to show what each rewards, plus clawbacks, payment plans, chargebacks and the legal floor.
Devin Alexander
10 min read
The buyer sets the ceiling. Consumers impulse-buy under $50 to $100; business owners judge an entry offer on ROI. The pricing rules and fee math we use.
Devin Alexander
9 min read
Applications cut the volume you paid for. Soft fit questions, CRM routing, a behaviour-based Meta signal and an honest waitlist work better.
Devin Alexander
9 min read
Reminders aren't enough. Open the calendar about three days out, default to phone and send a pre-call sequence that handles objections first.
Devin Alexander
8 min read
How to build a value ladder where every rung pays: a self-liquidating front end, bumps and upsells, high ticket and a whale tier, with the math per rung.
Devin Alexander
20 min read
How we built an offer ladder for a speaker and author: each rung's job, the build order, where events and community fit, and the tier above the top.
Devin Alexander
8 min read
Every agency fee model pays for a behavior. What retainers, % of ad spend, rev share and pay-per-result reward, and how to structure a pilot you can trust.
Devin Alexander
10 min read
Work out how many closers your lead flow needs, why every calendar caps at 80% full, and the ad spend at which your current team's intake breaks.
Devin Alexander
8 min read
One offer, paid in the room by text link or QR, a fast upsell, VIP seats full of buyers and a next-day kickoff. How we sell from stage, within the rules.
Devin Alexander
9 min read
Buyer's remorse grows in the gap between paying and getting a result. How a live-event company closed it with a buyers-only kickoff the next day.
Devin Alexander
9 min read
Setters pay off only when lead volume outruns your closers. Our volume test, where handoffs leak, and why full-cycle closers fill their own no-shows.
Devin Alexander
8 min read
How to have AI score every recorded sales call, send a weekly rep scorecard and build an objection bank, plus the consent and data rules to settle first.
Devin Alexander
9 min read
Worked value ladder examples for coaches, authors and event businesses: each rung's job and price, the price-gap rule, and a grid to measure ascension.
Devin Alexander
10 min read
Don't end a webinar with one buy button. Give three doors (pay now, financing, more info with a closer) and control the room so nothing competes.
Devin Alexander
10 min read
Closers who started strong and then slumped usually have one of four problems. How to diagnose which with Hormozi's Performance Diamond and call audits.
Devin Alexander
9 min read
Free tickets fill the room. Paid tickets show up. What 2026 attendance data says, and the break-even VIP model we use to get both.
Devin Alexander
8 min read
We traced the 21x, 391% and 'Harvard study' speed-to-lead stats to their sources. What each one measured, what's untraceable, and our calling rule.
Devin Alexander
7 min read
